Mary Jo Bitner, Arizona State University
http://wpcarey.asu.edu/csl/about/faculty/maryjo.cfm/

Richard B. Chase, University of Southern California
http://www.hotelschool.cornell.edu/publications/hraq/editorial/chase.html

Ray Fisk, University of New Orleans
http://www.business.uno.edu/mktg/staff/fisk.html

James A. Fitzsimmons, University of Texas
http://www.mccombs.utexas.edu/faculty/James.Fitzsimmons/

Roland T. Rust, University of Maryland
http://www.rhsmith.umd.edu/marketing/faculty/rust.html

Jim Spohrer, IBM Almaden Research Center
http://domino.watson.ibm.com/comm/pr.nsf/pages/bio.spohrer.html

Stefan H. Thomke, Harvard Business School
http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=sthomke@hbs.edu&loc=extn